Modern-day P.T. Barnums work in pharmaceutical advertising.
On the prescription end of the spectrum, they want you to ignore that lengthy list of lethal side effects and interactions and just buy their expensive elixirs so you can "
up your game" or treat your "
moderate-to-severe" plaque psoriasis.
In the over-the-counter world, the advertisers of Aleve would have you believe in the business-killing, soul-crushing inconvenience of taking more than two pills a day. Yes, we're apparently so swamped baking bread and delivering packages that there's just no time for anything else -- not even time to swallow.
"Another pill stop? NO!!!! My day is ruined! Do you hear me? Ruined!"
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