(From "Kentucky Death Match" by Mark Binelli, in the 5/22/14 issue of Rolling Stone.)
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The popularity of Kentucky's Democratic Governor Steve Beshear has soared with the success of Kynect, the state-run healthcare exchange established under the terms of the Affordable Care Act, a.k.a. Obamacare. One of 12 Kentuckians has enrolled, which Beshear attributes to an aggressive outreach program and a no-frills, easy-to-navigate website.
"We knew that our audience was not going to be the highest-educated. So we made the website pretty simple and direct," said Beshear.
And yet a majority of Kentucky voters also tell pollsters they oppose Obamacare. Gov. Beshear tells a story of a guy who "listened intently" to a pitch from a government rep about Kynect at the state fair -- after which the constituent raved, "Man, this is great! This is so much better than Obamacare!" 
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