Monday, December 8, 2014
Who Writes This Stuff?
Some of the worst ads on TV come from drug companies and law firms. At times, the ad copy can be downright nonsensical.
From a typical pharmaceutical ad:
"Don't take [our product] if you have [condition, condition, condition], or if you are allergic to [our product]."
How would I know I'm allergic to it unless I take it?
From a typical law firm ad:
"If you or a loved one have suffered serious injury or death from [disease or defective product], contact the law offices of Dewey, Cheatham and Howe."
If I have suffered death, I'll have a hard time contacting anyone!
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